Guerrilla Campaign and Exhibition, Manchester, 2016

The Palace Is a Refuge

Alongside the reception installation at the Palace Hotel, Mark ran a separate citywide campaign in the lead up to the hotel reopening as Refuge. Hand screen-printed posters and wallpaper went up across Manchester, followed by an exhibition of the printed work inside the newly opened Refuge bar and restaurant.

TypeGuerrilla poster and wallpaper campaign, exhibition
ClientKimpton Clocktower Manchester, formerly the Palace Hotel
LocationManchester city centre
Made2016
TechniqueLino-cut printing, hand screen-printed wallpaper
A hand screen-printed poster reading The Palace Is A Refuge, wheatpasted onto a Manchester street corner with the Palace Hotel clock tower visible behind

The Campaign

The reception installation was only half the job. Ahead of the Palace Hotel reopening its bar as the Refuge in September 2016, Mark designed and ran a citywide campaign to introduce the place to Manchester before the doors opened.

It ran as public art rather than advertising: three lino-cut poster designs, wallpaper installed on nine derelict sites, and statements printed straight onto the street. All of it hand-made, none of it explained. The phrases came from Luke Una. The printing, pasting and installing came from Mark, working out of one69A at Islington Mill, with Martha, his estate car, doing the carrying.

The Posters

The posters came first, cut in lino and printed by hand. A Re Volt at the Palace, then The Palace Is a Refuge, then The Refuge, Come As You Are. Provocation, explanation, invitation, each edition numbered and carrying the opening date.

The first block had to be cut twice. The opening date supplied to Mark, 12 September, turned out to be wrong, so the lino was re-cut for the 14th and the street run started at edition 002. Poster 001, with the wrong date baked in, never left the studio.

The set went up on hoardings and doorways across the city alongside the gig posters, with no venue name and nothing to look up. The question was allowed to circulate.

Layered lino-cut poster reading A Re Volt at the Palace, edition 001, drying in the studioHand-printed poster reading The Refuge, Come As You Are, edition 004, pasted on a Manchester hoarding

Printing the Wallpaper

The wallpaper was designed and screen-printed by hand at one69A, Mark’s print studio at Islington Mill in Salford. One isometric diamond pattern, cut into layers and pulled in colourway after colourway: yellow on green, magenta on cream, orange on white, and a full multi-colour version with fine linework over the top.

Some of the sheets were destined for the bar. The rest were pasted onto boards in the studio, ready for a street campaign the city had not been told about.

The finished multi-colour Refuge wallpaper pattern, hand screen-printed at one69AScreen printing the Refuge wallpaper, squeegee mid-pull on the press at one69A

Printed Straight Onto the Street

Between poster runs, Mark built a mobile screen printing kit into an old 7 inch record box: a screen, ink and a squeegee in a case made for singles. With it, the campaign’s statements went down in white ink directly onto bus shelters, windows and street furniture, so the city itself showed through the letters.

Every print changed with whatever stood behind the glass. A Re Volt at the Palace floating over Beetham Tower was the campaign’s best accidental composition.

A Re Volt at the Palace printed in white ink on glass, with Beetham Tower behindThe Palace Is a Refuge printed in white ink on bus shelter glass in Manchester

Nine Installs in Nine Days

In the nine days before opening, nine wallpaper installs went up across the city: the boarded windows of the old Roadhouse on Newton Street, a sandstone block near the old fire station on London Road, Levenshulme, the viaducts at Castlefield, Norman Road, a framed shopfront in the Northern Quarter, Oxford Road, the fence line by Victoria Station, and a church wall in the city centre.

Each panel was pasted onto boards at the studio during the day, so the street work took minutes per site: a drill, screws, gone. The campaign asked one thing of the public, take your photo in front of the wallpaper, and people did, without knowing what any of it was for.

An Instagram post from the time credits the series the way it was meant to be read: work by Moderate Realism in Manchester, with support from The Refuge.

Hand-printed wallpaper installed on the boarded windows of the old Roadhouse, Newton Street, ManchesterPink and blue wallpaper installed over doorways near London Road, ManchesterPurple wallpaper pasted inside an ornate carved frame on a Northern Quarter shopfrontOrange wallpaper along the fence line by Victoria Station at dawn

The Exhibition

The same patterns went onto fabric for an exhibition inside the bar. Printed square by square at the studio, sewn at home on a 1953 Singer picked up for £20 in a Halifax charity shop, stretched over long wedge-shaped frames, and hung high on the grey plaster of the long dining room in the days before opening.

The dog slept on the fabric while it was sewn. The chandeliers went up around the canvases. Everything printed, sewn, pasted and hung made it in time, more or less gracefully.

Printed fabric laid across a living room floor with Alan the dog asleep in the middleScreen-printed canvases hung high in the long dining room at the Refuge

The Launch

The Refuge opened on 14 September 2016 and the launch party followed the week after. Mark’s patterns were projected across the arched windows, the mirror hexagons from the reception installation caught the party lights, and Mark Ronson played. The Manchester Evening News called the bash “pretty spectacular” and noted Mani was there.

Months of paste, ink and fabric, and the room finally full.

Mark beneath his patterns projected across the arched windows at the Refuge launchThe Refuge launch night, patterns projected over the windows above the crowd

What Survived

The pattern outlived the campaign. It went onto the menus and the DJ booth, into the basement in a darker colourway, under the bar’s food photography, and behind Andrew Weatherall in a photograph from a Zutekh night. Some of the street boards were still clinging on four and a half years later, weathered into the brickwork.

Five years after opening, the mirrors were still up and the menus still carried the pattern.

Refuge menus carrying the cube pattern, two years after the campaignA weathered wallpaper board from the 2016 campaign still on a brick wall in 2021

Commission a Similar Project

Mark takes on a small number of commercial and hospitality commissions each year, working directly with hotels, venues and brands who need a public campaign, an exhibition, or both, built to introduce a project before the doors open.

If you are planning an opening or a public moment that needs pattern and colour rather than off-the-shelf marketing, get in touch early, while the brief is still open.

Get in touch about a campaign →
Close-up detail of the isometric cube and diamond pattern used across the Palace Is a Refuge campaign

Questions

What was The Palace Is a Refuge campaign?

A citywide guerrilla campaign of hand-printed lino-cut posters and screen-printed wallpaper, run across Manchester in 2016 ahead of the Palace Hotel reopening as Refuge, followed by an exhibition of the printed work inside the newly opened bar and restaurant.

How were the posters made?

Each poster was hand-cut from lino and printed in a numbered series, giving them a rough, textured quality distinct from digitally produced advertising.

Where did the wallpaper go up?

Across boarded-up windows and doorways in Manchester city centre, including a full boarded doorway on Little David Street and a panel on a canal-side wall further from the hotel.

How does this connect to the Palace Hotel installation?

The campaign used the same pattern language as the acrylic mirror installation Mark designed for the hotel reception, extending it out onto the street before folding back into an exhibition inside the finished building.

What was shown in the exhibition?

Framed screen-printed panels in the isometric cube pattern used across the street campaign, hung together on a wall inside the newly opened Refuge bar and restaurant.

Can Moderate Studio design a similar campaign?

Yes. Mark takes on a small number of commercial and hospitality commissions each year, including public campaigns and exhibitions built around an opening or a launch.

From the Journal

Day by Day, as It Happened

Thirty-two dated entries follow the campaign as it unfolded: four lino cut posters, prints straight onto the streets, nine wallpaper installs in nine days, the bar hung with canvases, the launch, and what survived.