The window was the part I had been given to fill, and I built an installation in it rather than a display. Wallpaper behind, a Christmas tree, a pink rocking horse, a framed mirror piece hung in the glass, all of it lit so it glowed onto the Northern Quarter pavement at night with SWAG lettered across the front.
A shop window at Christmas is its own small stage. This one was less about the products and more about stopping someone on a cold street long enough to come in, and to make the whole thing feel warm from the outside looking in.
Part of the SWAG Christmas Shop case study.