A logo I made for the fun of it, Moderation Manchester: the acid-house smiley face set over a spiralling vortex of perspective lines, in black on acid yellow, with Moderation Manchester lettered around it in a hand-drawn wobble. It takes the most loaded graphic in Manchester dance history, the yellow smiley, and bends the grid behind it into a tunnel you fall into.
The name is a straight play on Moderate, tipped over into Moderation, and the mark leans all the way into the rave heritage it is quoting. Acid yellow, a smiley, a vanishing-point spiral: it could only be Manchester. No grand plan behind it, just a bit of fun with my own name and the city’s night life.






















