Branding for the M-Wagon: an MW monogram in a circle, worked up in a row of colourways, with the plain wordmark underneath. A small identity for a small vehicle, so it read as a proper thing rather than a one-off object.
The name does the work, M-Wagon for a wagon you move under your own power. Giving it a badge and a set of colours made it feel like something with a life beyond the single build, a project you could point at rather than just a trailer.
Part of the M-Wagon case study.