The first Bun The Tories shirt, worn out DJing in the summer of 2015. Just the three words in black on white, printed to see whether the joke landed before it became anything bigger. Bun is Manchester and Caribbean slang for getting rid of something, aimed here at a government most of the people I knew had not voted for.
It started at a pair of decks, one printed tee, and grew into stickers, badges, bunting and a lot more shirts. BuzzFeed picked it up, I gave the stickers away free to anyone who registered to vote, and any profit from what sold went to charity. Humour and circulation rather than protest, something you would actually wear that did its arguing by being seen.
Part of the Bun The Tories case study.