Club Tragicana, the identity for a club night, a hot pink logo with a palm tree and a tower block where the sun should be. A play on Club Tropicana with the holiday swapped for a Salford high-rise, sunshine and concrete in the same little badge.
Most of what I do at the Mill has a name and a look before it has anything else. Getting the joke into the logo, so the night has a face to put on a flyer, is half of putting the night on at all.
Part of the Islington Mill case study.