People meet the box

People meet the box, Moderate Studio journal, 2016

The painted box is doing its job. People stop, look, and arrange themselves in front of it. Hotel guests with luggage, strangers mid-conversation, someone posing against the spiral while their friend finds the angle.

Nobody asked them to. That was the point of painting the hoarding instead of leaving it grey: give the room something to stand next to. I photographed a few of them photographing it. The box has a public life of its own now.

People meet the box, Moderate Studio journal, 2016

Part of The Palace Hotel Commission.