Kath Kidston on Acid

Pattern, product range and exhibition — Christmas at the Mill, 2015

Single-pattern system developed across multiple objects and contexts.
This work was created for Christmas at the Mill in 2015. I set out to develop a complete range of products derived from a single repeating design, testing how one pattern could operate consistently across different formats.

The collection was titled Kath Kidston on Acid, referencing the visual language of mass-market British homeware while deliberately pushing it into a more exaggerated, graphic and disorienting territory. The pattern was built from geometric floral forms, drawing on familiarity while disrupting it through scale, repetition and colour.

The title also carried a personal reference — my mum regularly bought gifts from Cath Kidston, and the work played with that domestic nostalgia by reworking it through a more experimental lens.

As part of the exhibition, the pattern was also used in a photoshoot with the band Little Dragon, extending the work beyond objects and into image-making and documentation. This allowed the design to operate simultaneously as product, surface and visual identity.
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The project functioned as an exploration of pattern as a system — adaptable, repeatable and capable of moving between art object, retail context and image.